Middle School Digital Literacy Lesson
Or maybe you were talking about something with your device near at hand, and then noticed an ad for something connected to what you were talking about an hour later. Coincidence? Not at all. This video explains how and why this happens, and what exactly a cookie is.
After watching the video, I want you to pair up with a friend who you share often with on social media. Imagine you are trying to collect data from each other’s information to target them with ads. What can you find out about your friend that would help you target products to them? Example: I notice that my friend is always posting photos of her dog online. If I were an advertiser, I would target her with ads for fancy dog toys, furniture, and biscuits. She often comments about how much she misses her family in Israel. I would target her with ads for chat products like Houseparty, Zoom, etc… See how many you can come up with. Write them in a Google Doc and submit to email@example.com